Project Description

EUROPEAN CUP 2016 WITH HENKEL

The European Cup was a global event – even if Germany did not enter the final. However our promotion concepts for Henkel’s laundry and home care brands during this major sports event created better placements. We coached the champions among detergents and household cleaning for the most important sales period of the season. Starting with a photo shoot and key visual development we provided strong sell-in and sell-out tools for a variety of promotions, scaled to specific trade partners.