At the start of the high season for UNICEF greeting cards just before Christmas, the agency from Cologne Heber.Link has developed advertisements for the print media. The speciality of UNICEF greeting cards: each card goes to help a child. For, 75% of the sales price of the card goes into charity for UNICEF projects in over 150 countries around the world. UNICEF invests the money for e.g. to provide water pumps for clean drinking water. The campaign is disseminated through posters and advertisements across the nation for free.