Life is so much more fun being together with your best friend. Sharing values, experiences, and discovering individual favourites and preferences. For example hair colours. Blond and brunette – contrast that reflects your individuality and style. Our Blond Meets Brunette campaign delivers the core concept for a wide variety of activites for all communication channels. It was developed by us as lead agency in cooperation with two other John Frieda agencies for maximum reach and penetration. http://www.johnfrieda.de/magazin/blonde-meets-brunette/