Our product-experience placement campaign, the “DeBeukalaer on tour”, which was a part of the DeBeukalaer brand umbrella promotion for Summer 2010 was given the POSMA bronze prize in the category “Fast-moving consumption articles”. A large display in the form of a red camper was the centre of attraction. All our creative ideas came from the slogan “Cookie delight on tour” (Die Freude am Keks on Tour) including the key visual and sales folder. The German POS marketing awards (POSMA) 2011 are given to trend-setting POS marketing campaigns of 2010 in 11 basic and three additional categories, and consist of a gold, silver and bronze prize. Campaigns are judged for the efficiency of the means used, proven success in sales, the idea behind the concept as a whole and for their creativity. The jury, which is selected anew every year, consists of representatives from the trade, specialised media, the world of science, industry and POS marketing.