The elemental power of water as an inspiration for a perfume: Puma Aqua is a new line of lifestyle perfume by Procter & Gamble. Starting from key visual to in-store presentation the brand presence at the POS was completely created by us. This is already the second assignment for Puma after the POS materials we developed to introduce Puma Create. We first prepared the suggestions for the visual presentation of the new range based on the briefing by P & G.

This was followed by the photo production in close consultation with Puma Aqua brand management, then came the adaption of the different presentation tools at the POS and in the print media. The Puma Aqua design will be seen all over Europe in perfume stores, cosmetics section of department stores and other select outlets.