After the success of the “Simply clean” (cleaning product) campaign developed early this year, the challenge lay in improving on this success. A national promotion called “4 for 4” was launched at all important retail outlets. A POS presentation with displays, columns and pallet board signs publicised the campaign resoundingly, as did advertisements in trade media. A coupon was also devised that could be downloaded from the internet and website of the brands involved, and from social media sites and coupon portals.
The Henkel Discount Coupon campaign brings high rate of return
ralf2016-01-15T12:13:19+02:00Wednesday, September 21, 2011|