Henkel is the winner of the LZ direkt (issue 11/2016) reader voting with a strong brand and an easy to implement promotion. Major contribution came from Heber.Link in providing adequate visuals to enchance the activity. Henkel’s “Thank you” promotion for Persil ran for the Christmas season in December and offers all: strong brand, easy mechanic (10%  more content for selected Persil products), combined with an attractive raffle and a highly responsive photo contest.