Where does one address the young, mobile target group of a cosmetic brand? Possibly, on the move, on buses and trains. That was our basic idea behind the “Mobile Styling Station” by Catrice, where one could take a quick second look at ones’ make up before the next stop, on posters with a special reflective film acting as mirrors. The campaign kicks-off in November in Hamburg’s public transport system.
Mobile styling for Catrice
ralf2016-01-15T11:00:54+02:00Saturday, October 21, 2006|