Kinderüberraschung is suprising girls every year with attractive special editions for its classic products and the girls Kinderüberraschung egg. Secondary placements at the POS provide the framework for an impactful visual presentation. We developed an innovative modular system for product placement. In a few easy steps the presentation can be modified from 4 to 8 chep palets and offers ample space for additional products at the gondola ends. Ideally the placement remains in the outlets for easy refill during the next special edition introduction. Topper signage and product assortment can be modified with minimum effort. The first launch of this new placement system was done for the “Dorrie” and “Frozen” launches.