Natural Performance is both a slogan and policy. The innovative Passion series of kitchen devices from Bauknecht combines highest performance with least ecological damage. At the sales launch, initially the Bauknecht speciality sales staff was invited for a first hand Natural Performance experience. Be it cooking without loss of vitamins, effective cooling or intelligent cleaning the benefits of Passion were persuasively communicated through hands-on demos. Our partner agency for events, v. Beust & Partner, commissioned us to conceptualise and create the slogan, key visual and all event materials. We succeeded in jointly making the event into a kick-off with lasting impact.