Project Description

CAT | CATERPILLAR: FASHION YOUR FUTURE

Address, engage and work hard, are aspects that characterise the brand CAT. With the built-to-last ‘Colorado’, CAT revolutionised the world of classic work-boots. Today, CAT provides a wide range of styles and looks that stands for a successful synergy of trendiness and authenticity. The “Fashion Your Future” campaign drew customers interactively into the design process and thereby established a closer brand affiliation.