THE DANONE DAIRY – LAUNCH
Regionalism in the Food Segment: Danone Dairy
‘Authentic’ and ‘locally produced’ are the new buzz words in the food segment. In the case of “Danone Dairy” this trend was taken into account and implemented in the form of a complete range of yoghurts. The challenge for us lay in its adequate representation at the POS, i.e. on refrigerated display shelves. We chose innovative tools like adhesive sheets to allow for solid branding on the one hand and to provide easy handling for retailers on the other hand. The other elements of the POS tool box were floor graphics, decorative columns, wobblers and much more. Sales folders, website and other sell-in measures rounded off the launch concept.