Project Description

HENKEL LZ- AND LZ-DIREKT ADVERTISEMENTS

Henkel is synonymous with power brands in the detergent products market. For a presence in the trade press of the retail food trade, the Lebensmittel-Zeitung and LZ-Direkt (both food magazines), we put this market leader in the limelight for the trading partners. Besides the striking presentations visually, the special relevance of the Henkel brands and their innovativeness had to be highlighted. An advertising campaign thus emerged from this pithy, sales-oriented and at the same time aesthetic visual imagery that is indelibly imprinted in memory.