Project Description

HENKEL WC FRISCH – BLAU KRAFT-AKTIV

Blue suggests all-round WC hygiene and freshness. Henkel sought our assistance for the launch of the product line Blaukraft Aktiv under the WC Frisch brand umbrella at the POS. The four powerful functions of this innovation are cleaning, decalcifying, fragrance and hygiene. We created the sales folder in an unusual format, the POS key visual, displays as well as a decorative column with an elaborate 3-D effect.