Project Description


Whether curly or straight hair, John Frieda FRIZZ EASE® has been taming unmanageable, dry locks transforming them to get a wonderfully smooth, glossy look. The line is now going to be presented in a new design. John Frieda® experts are setting new standards for this with modern ingredients, innovative technologies and inspiring styling ideas. For the re-launch we developed different POS materials, created commercial and handbill advertisements and compiled a national newsletter. Implementation of the online mail campaign with test packets made thousands of users happy, while in Switzerland different styling promotions served to bring international recognition to the product.