Project Description


JOHN FRIEDA®  stands for professional premium products with innovative formulations and a certain look of glamour. The GLAMOUR magazine is synonymous with beauty, hair styling trends and classy fashion and lifestyle tips. What could be more natural than a co-operative association between the two brands? For a brief period all direct marketing customers received 5 issues of GLAMOUR, the style and trend magazine, with the purchase of 2 JOHN FRIEDA® products. The key visual, POS placement, self-mailer as well as different POS materials turned it into a truly dazzling campaign.