Project Description


Ferrero Children’s Surprise regularly launches special editions in the retail sector. This time it was hip skunks guaranteed to get noticed by the target group. We put up attractive figures at the POS with the slogan “Fragrant cuties, smart stinkies” (“Dufte Typen, smarte Stinker”).

Besides this we developed the key visual, displays of different dimensions, a stand-up display placement with a raffle/lottery and a presentation box to present the sales promotion in stores. Implementation also involved special packaging with 2 skunk figures with the promise of play and delight.