NESPRESSO Year Start Promotion 2013
As part of the Year Start campaign 2013 purchasers of a Nespresso machine were rewarded a credit of 100 EUR. This special advantage was prominently communicated to trading partners and consumers. Besides the credit, the focus of communication was on the new Pixie Steel variant. The brochure for the retail market in metallic look was based on the design of the new machine. In addition, mailings to dealers were developed to correspond to the size and status of the trader with smaller decorative elements for the POS.