Project Description


The NESPRESSO Year End campaign is based on the impressive visual of Christmas presents seen in all the advertising mediums. The purchase of a machine fetches the client a credit of 100 EUR. An eye-catching element that resembled a gift ribbon was used to draw attention to this perk. The POS tools created by us followed the path of purchase: from the window dressing, to sensor gate formations, down to the individual decorative elements in the placement domain. The retail mailing included general information on the year end campaign and additional decoration tools.