Project Description

SEEBERGER CAMPAIGN FOR THE RUGBY WORLD CUP IN FRANCE

Did you know that rugby is the most loved sport after football in France? We were thus appointed by our client Seeberger to conceptualise and implement an attention-grabbing POS campaign for them in the French market on the occasion of the Rugby World Championship in autumn 2015.

This was literally about nuts. 10 golden nuts with a total worth of 5000 € were concealed in packets. The promotional offer was advertised all over on labels on the products, at displays and on columns in the retail food trade segment. The brief was also to extend the concept to the realm of social media. Here, the hunt for nuts was playfully conveyed in the form of a rugby quiz.