Project Description

FREE CHEWING GUM HOLDERS

Wrigley Extra is ideal for the car. A big campaign under the slogan “the BUBBLEGUM PILOT” (KAUPILOT) now conveys this idea. We have developed a campaign for the POS whereby with every purchase of a box of Extra you get a free chewing gum holder for the car. We developed the key visual, secondary placements and other POS materials for this.