VERNEL SOFT & OILS2017-02-08T18:41:27+00:00

Project Description


Vernel Soft & Oils was Henkel’s first transparent softener with emphasis on intensive care. The entry of a premium brand called for creating correspondingly attractive and persuasive POS tools as too an effective package of sell-in measures. The images of the new bottle design and the nurturing drops of Vernel worked as a visual exclamation mark on all print and sales materials.

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