5GUM – AMAZON PROMOTION2017-02-09T11:13:35+00:00

Project Description

WRIGLEY 5GUM – AMAZON CAMPAIGN

5 Gum is a stimulation for the senses. We made consumers experience this through co-operative advertising with the Amazon music portal. The key to this musical experience was a code hidden in every 5 Gum pack of 2. The attractive displays prompted heavy impulse buying and were key to the sales success.

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