Project Description

WRIGLEY EXTRA WITH THE TO-GO-POUCH

WRIGLEY EXTRA PROFESSIONAL COATED CANDIES

Extra Professional coated candies are now available in practical takeaway pouches. We devised an economy pack consisting of an extra box and a to-go pouch for an enticing promotion. The key visual focussed on the ease of its “portability” with the pouch in the jeans pocket. Icons visualised the ways it could be had. The key visual, bundle packaging, sell-in materials and all display dimensions emulated the Extra brand look.