Project Description


Extra is ideal for easy dental hygiene after eating. There could not have been a more ideal promotional co-operation than with Burger King® across the nation. Besides the key visual we created the sell-in and sell-out materials entirely for the POS and sampling envelopes for use on the trays at the Burger King outlets. The campaign showcased both the brands as a perfect symbiosis at the POS, true to the slogan of “Eat, drink, chew Extra”.