Project Description


Extra and Airwaves mini packs – always at hand thanks to its convenient format. March onwards Wrigley has/will come up with a new and impressive packaging format: these handy packets with ten rows of four coated candies each are ideal to carry when on the move and can be put away unobtrusively in trouser, shirt and jacket pockets and handbags. Thus it is always at hand for users to maintain healthy teeth and fresh breath. We developed the key visual for the minis as well as the POS presentation with a downright stop-in-the-tracks appeal.