WRIGLEY SENDS NOSTALGIC WISHES
NOSTALGIA CAMPAIGN FOR WRIGLEY
Wrigley used the nostalgia campaign to create a brand recall of its successful classics. For this, multi-packs of the classic brands were launched with an on-pack attachment of high quality, embossed metallic postcards. 6 attractive nostalgia cards serve as an added incentive to buy and make good collection or giveaway items. We designed the key visual, the postcards and the re-packaging for the nostalgia look. Even the sell-in measures and all display dimensions were created and implemented by us.