Sonor presented the new SQ2 Drum System at NAMM in Anaheim, California, world’s most important trade fair for music. Heber.Link developed the concept for the launch event, where all the foreign distributors of Sonor, top drummers and the trade press were present.

The launch was backed by a teaser campaign in leading drummer magazines, by a detailed product catalogue and by an online drum configurator, which would help drummers assemble their individual drum sets on the internet. SQ2 is a flagship product among premium drums and is of strategic importance for Sonor’s business on the whole.